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SES - Metrics Challenges & Measuring Success (WebProNews)

Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing, FXCM Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director - Internet Marketing Solutions, Unica Corporation, Kristen ...

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