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Q&A: Lenstore's Mitesh Patel on online marketing (e-Consultancy)

Lenstore.co.uk is a fast-growing etailer of contact lenses that was founded late last year.  The company aims to target consumers who buy their lenses online and go to their opticians for professional care -  a trend that is apparently less prevalent in the UK than other countries, such as the US and Sweden. We asked director Mitesh Patel how he is looking to change that, as ...

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