For the most recent chunk of our Internet lives, most of us have been on autopilot. When it comes time to look something up on the Web, we "Google" it. We don't do this generically, in the manner that someone may "Xerox" a document on a Ricoh copier. We literally "Google" it, entering a search term (say, "Facebook widgets") in the box at google.com hitting enter and letting Google supply us with ...