MSN News: Study: Good Brand Can Make Search Seem More Relevant (Search Engine Land)
Penn State released a report that claims Branding matters -- even when searching . The study showed that when a searcher given an identical result set across Google, Yahoo, MSN Live Search and an in house search engine, Google and Yahoo came out as more relevant. Why? Because of the brand of the search engine. Despite the results pages being identical in content and presentation, ...
read more...
Related News
- Study: Fortune 500 Doesn’t Get SEO (Search Engine Land)
SEO News - Study: Microsoft Cashback attracting visitors (CNET)
MSN News - Study: Yahoo beats Google on user clicks (PC Advisor)
Yahoo News - Yahoo, MediaVest Study: Out-of-Context Ads Effective (Mediaweek)
Yahoo News - Study: Internet Redistributing News Audience (WCVB Boston)
MSN News - Study: Search Engine Privacy Policies Improving (PC World via Yahoo! News)
Search Engine Advertising News - Study: Search Engine Privacy Policies Improving (PC World)
Search Engine Advertising News - Study: Search engine privacy policies improving (InfoWorld via Yahoo! News)
Search Engine Advertising News - Study: Search engine privacy policies improving (InfoWorld)
Search Engine Advertising News - Yahoo's ROBO Study: Search Has Big Impact On Offline Purchases (Search Engine Land)
Yahoo News - Goodyear announces five more GPS units in time for Christmas (Engadget)
MSN News - SEO Watchdog Takes the Guesswork Out of Finding a Good SEO Provider (PR Newswire via Yahoo! Finance)
SEO News - SEO promises are often too good to be true (About.com)
SEO News - SEO and Link Building: Good and Bad Plans (SEO Chat)
SEO News - Some Good News For Ask.com: Jeeves Makes Come Back (Search Engine Roundtable)
Ask News - Billings is a good place to find a job (KTVQ Billings)
MSN News - Good Luck, Carl: Yahoo's New Board To Meet Next Week: Report (CBS News)
Yahoo News - Good Luck, Carl: Yahoo's New Board To Meet Next Week: Report (paidContent.org via Yahoo! Finance)
Yahoo News - Google Confirms Again that Shared IPs Are Just as Good as Dedicated IPs (Search Engine Roundtable)
SEO News - How To Get Good Links: SEO - SEM Beginner's Guide (MasterNewMedia.org)
SEO News - dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart (Centre Daily Times)
SEM News - dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart (Business Wire via Yahoo! Finance)
Search Engine Advertising News - Microsoft expected to rebrand Live.com to Kumo.com (TG Daily)
MSN News - Microsoft Rebranding Live Search As Windows Live Search? (Search Engine Land)
MSN News - Big Tobacco's Still Puffing (BrandWeek)
Web Analytics and Tracking News - Baidu to Launch New Brand Advertising Product (PR Newswire via Yahoo! Finance)
Search Engine Advertising News - MSN Video 2nd Most Popular Video Brand (WebProNews)
MSN News - Wikipedia, YouTube enter list of UK's most popular online brands (ANI via Yahoo! India News)
MSN News - Brand Name to Brand X, Y and Z (Washington Post)
MSN News - Consumers Who Use Search Engines to Find Information About Consumer Packaged Goods More Likely to be Brand Advocates (PrimeNewswire via Yahoo! Finance
SEM News - Yahoo, Microsoft make gains in search (CNET)
Yahoo News - Yahoo, Microsoft make gains in search (ZDNet Asia)
Yahoo News - Google Makes Up 88 Percent Of Mozilla’s Revenues, Threatens Its Non-Profit Status (TechCrunch)
Ask News - Politics and technology make familiar bedfellows (Business Standard India)
MSN News - (WWE) Bella Twins Top Search Engine, Linda Makes List, Developmental News (The Wrestling News Page)
MSN News - Internet thieves make big money stealing corporate info (USA Today)
MSN News - Yahoo CEO to Microsoft: Make us another offer (USA Today)
Yahoo News - Some Good News For Ask.com: Jeeves Makes Come Back (Search Engine Roundtable)
Ask News - Radio Advertisers Get Industry Search Engine to Make Radio Advertising More Effective (PRWeb)
SEM News - Radio Advertisers Get Industry Search Engine to Make Radio Advertising More Effective (PRWeb via Yahoo! News)
Search Engine Advertising News - SearchBiz: MSN Staff Shuffles; GOOG Gains; eMarketer On 2009 Ad Spending (Search Engine Land)
MSN News - Why Social Media May Not Be Right For You (Search Engine Land)
SEO News - 9 Google Bookmarklets for SEOs (Search Engine Journal)
SEO News - LexisNexis Connect appoints SiteVisibility to deliver search engine marketing (e-Consultancy)
SEM News - Google Isn’t Your Favorite Search Engine? Hmm (OWAs) (Mashable)
SEM News - SearchCap: The Day In Search, November 25, 2008 (Search Engine Land)
SEM News - Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search (Centre Daily Times)
SEM News - Google Rises as Barclays Says Search Ads Picking Up (Update2) (Bloomberg)
SEM News - Ed Kim to Speak at Search Engine Strategies Chicago (PRWeb via Yahoo! News)
SEM News - Microsoft to rename Live Search? (Pandia)
SEM News - MarketWatch First Take: Yahoo seems to have few options left - except for Microsoft (Market Watch)
Yahoo News - SEJ: Yahoo.com seems to be blocked in China (Addict 3D)
Yahoo News - MySpace for 30% of Yahoo Seems Like a Bad Deal (Seeking Alpha via Yahoo! Finance)
Yahoo News - Yahoo! Publisher Network Seems To Be Showing Completely Unique Ads (Search Engine Roundtable)
Yahoo News - Microsoft music plans seem off-key (Macworld UK)
MSN News - Industry Moves: MSN Does More Reorg; Portal Remains A Mystery (paidContent.org via Yahoo! Finance)
MSN News - SearchBiz: MSFT’s Online Struggles; More on Yahoo-AOL; Cuts At Technorati (Search Engine Land)
MSN News - WWE News: Mainstream Media Picks Up Hardy Story, Latest From D-Lo Brown, More Bellas Pub (Lords of Pain)
MSN News - SEO Q&A: Which Is More Likely to Be Clicked? (ISEDB)
SEO News - Goodyear announces five more GPS units in time for Christmas (Engadget)
MSN News - AOL confirms: No more user-uploaded video (CNET)
MSN News - Radio Advertisers Get Industry Search Engine to Make Radio Advertising More Effective (PRWeb)
SEM News - Radio Advertisers Get Industry Search Engine to Make Radio Advertising More Effective (PRWeb via Yahoo! News)
Search Engine Advertising News - 10 Ways to Make Press Releases More SEO Friendly (Mashable)
SEO News - Yahoo replaces media chief as more execs leave (Reuters via Yahoo! News)
Yahoo News - Why Mobile Search Is Irrelevant To B2B Marketing (Search Engine Land)
SEM News - MyBlogLog - Still Relevant? (WebProNews)
SEO News - blinkx and Utarget Partner to Bring Compelling, Relevant Video Advertising to Online TV (PR Newswire via Yahoo! Finance)
Search Engine Advertising News - blinkx and Utarget Partner to Bring Compelling, Relevant Video Advertising to Online TV (PR Newswire via Yahoo! Finance)
Search Engine Advertising News - Yahoo seeks to make paid search results more relevant / Company hopes search engine overhaul will revive its fortunes, ... (San Francisco Chronicle)
Yahoo News - Yahoo seeks to make paid search results more relevant / Company hopes search engine overhaul will revive its fortunes, ... (San Francisco Chronicle)
SEM News - Yahoo! Publisher Network Showing Less Duplicate Ads But More Irrelevant Ads? (Search Engine Roundtable)
Yahoo News - High Quality Relevant Links and the Trust Box (WebProNews)
Search Engine Advertising News - Yahoo! Publisher Network Allows Contextual Relevant Images Near Ads Only (Search Engine Roundtable)
Yahoo News - SearchBiz: MSN Staff Shuffles; GOOG Gains; eMarketer On 2009 Ad Spending (Search Engine Land)
MSN News - Why Social Media May Not Be Right For You (Search Engine Land)
SEO News - 9 Google Bookmarklets for SEOs (Search Engine Journal)
SEO News - SearchCap: The Day In Search, November 25, 2008 (Search Engine Land)
SEM News - SEMPO To Ring NASDAQ’s Bell (Search Engine Land)
SEM News - Yahoo Launches “Vertical Lens” Search Through BOSS (Search Engine Land)
Yahoo News - SearchCap: The Day In Search, November 26, 2008 (Search Engine Land)
MSN News - SearchBiz: MSFT’s Online Struggles; More on Yahoo-AOL; Cuts At Technorati (Search Engine Land)
MSN News - Measuring the Effectiveness of B2B SEO (Search Engine Land)
SEO News - When Did Link Building Companies Become "Black Hat" SEOs? (Search Engine Roundtable)
SEO News - SearchBiz: MSN Staff Shuffles; GOOG Gains; eMarketer On 2009 Ad Spending (Search Engine Land)
MSN News - Why Social Media May Not Be Right For You (Search Engine Land)
SEO News - 9 Google Bookmarklets for SEOs (Search Engine Journal)
SEO News - LexisNexis Connect appoints SiteVisibility to deliver search engine marketing (e-Consultancy)
SEM News - Google Isn’t Your Favorite Search Engine? Hmm (OWAs) (Mashable)
SEM News - SearchCap: The Day In Search, November 25, 2008 (Search Engine Land)
SEM News - Ed Kim to Speak at Search Engine Strategies Chicago (PRWeb via Yahoo! News)
SEM News - SEMPO To Ring NASDAQ’s Bell (Search Engine Land)
SEM News - Yahoo Launches “Vertical Lens” Search Through BOSS (Search Engine Land)
Yahoo News - SearchCap: The Day In Search, November 26, 2008 (Search Engine Land)
MSN News - SearchBiz: MSN Staff Shuffles; GOOG Gains; eMarketer On 2009 Ad Spending (Search Engine Land)
MSN News - Why Social Media May Not Be Right For You (Search Engine Land)
SEO News - SearchCap: The Day In Search, November 25, 2008 (Search Engine Land)
SEM News - SEMPO To Ring NASDAQ’s Bell (Search Engine Land)
SEM News - Yahoo Launches “Vertical Lens” Search Through BOSS (Search Engine Land)
Yahoo News - SearchCap: The Day In Search, November 26, 2008 (Search Engine Land)
MSN News - SearchBiz: MSFT’s Online Struggles; More on Yahoo-AOL; Cuts At Technorati (Search Engine Land)
MSN News - Measuring the Effectiveness of B2B SEO (Search Engine Land)
SEO News - SearchCap: The Day In Search, November 21, 2008 (Search Engine Land)
SEM News - Building SEO Momentum by Using a Consistent Site Structure (Search Engine Land)
SEO News