MSN News: Power Searchers Driving Most Of The Query Volume At Google, Yahoo, MSN (Search Engine Land)
This Compete blog post argues that most of the search query volume at the major search engines is driven by a relatively small number of search engine users: power searchers. According to Compete, "[T] top 1% of searchers performs a full 13% of all searches in a given month." Breaking this out by engine, Compete says, "70% of search queries in September were performed by 20% of Google ...
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