MSN News: Atlas Research Discovers that Consumers Convert at Much Higher Rates When Viewing Ads Across Multiple Web Sites (Business Wire via Yahoo! Finance)
SEATTLE----The Atlas Institute, a division of Atlas, a provider of digital marketing technologies and expertise and an operating unit of aQuantive, Inc. , released a study today that identifies the impact of advertising overlap across Web portals, including MSN, AOL, Yahoo! and Google, among others.
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