Search Engine Advertising News:
Google Confirms Adscape Acquisition (Gamasutra)
As widely predicted at the beginning of the year, officials from search engine giant Google have confirmed that the company has acquired video game advertising firm Adscape. Smaller than rivals IGA Partners and Massive (the latter of which was purchased by Microsoft in May 2006), Adscape Media's AdverPlay technology allows for two-way communication between in-game ads and the outside world. The ...
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