Search Engine Advertising News:
PR Conference Attracting Top Experts to Discuss Future of the Industry; New Communication Strategies and Methods (Marketwire via Yahoo! Finance)
How can PR strategies remain relevant in a market where public relations spending equals less than 1 percent of advertising and marketing spending? The answer may lie with the new face of PR campaigns that incorporate Internet tools such as Search Engine Marketing, next-generation technology like the iPhone and wildly popular communication pathways such as MySpace and YouTube.
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