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Search Engine Advertising News:
Taking On ARF, Engagement, Interruptive Advertising... And Whatever Else You've Got! (Search Engine Land)

In 2005, The Advertising Research Foundation (ARF), through their MI4 Initiative, decided to embark on the Quixotic quest of defining engagement. The impetus was finding a more appropriate and applicable metric that could stretch across the rapidly expanding number of channels that were exploding through digital delivery. So, the good folks at ARF assembled a bunch of agency people, various ...

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