My Web Dashboard
Search Engine Optimisation (SEO)
Why be search engine friendly?
- 87% of web visits come via search engines
- 55% of online purchases originate from search listings
- Search listings outperform banners and tiles by at least three to one
- Search engine users automatically associate the top listings with the leading brands
- 16% of Internet users only look at the first few search results, so a high position is essential. People only rarely look beyond the top 30 search results
- 81% of leading companies are allocating more budget to search engine marketing - because they know it works!
An optimised site has much more than just search engine visibility
- a higher quality and quantity of visitors (repeat visitors come from those who were initially referred from a search engine)
- a bigger online profile
- better results from online and offline marketing (people frequently check out websites after seeing television adverts etc. thus it is important to cross promote!)
- faster, more intuitive navigation (usability and SEO often go hand in hand)
- efficient customer relationship management
- loyal customers and communities
- lower costs, higher revenues
- a higher volume and value of transactions
- better banner advertising revenues
Search Engine Optimisation (SEO) News