SEM News: Short Descriptions Coming To Yahoo! Search Marketing Wednesday (Search Engine Roundtable)
If you have missed the announcement over a month ago, then here it is again. Yahoo! Search Marketing is switching the length of the description field for your ads. Your description will be shortened for you on May 16th, Wednesday, if you do not do it yourself. So it is important to go in and make sure your descriptions make sense after being cut down from 190 characters to the 70 character ...
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