SEM News: Optimization lifts organic search traffic from Google by 45% for e-retailer (InternetRetailer.com)
Beauty products marketer Profound Beauty has increased its conversion rate on organic search by 1.5 percentage points and its average order size from organic search traffic by $6 to $7 since implementing a search optimization program designed by search engine marketing firm MoreVisibility.com, according to Anne Hogan, vice president of marketing at Profound Beauty.
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