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SEM News: Measuring The Success (ROI) of Your Search Engine Marketing | By Benu and Anil Aggarwal (Hospitality Net)

One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts IS measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds the complexity of measuring these ...

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