SEM News: Effective Hotel Internet Marketing: Avoiding The Legal Pitfalls | Peter M. Ripin (Hospitality Net)
With more and more consumers using the Internet to book their hotel rooms and search engines such as Google and Yahoo playing a critical role in how people get their information and make decisions, it’s important that hotels understand the risks and rewards involved in internet marketing. For example, if your competitor’s paid advertisement appears when someone runs a search on Google using your
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