SEM News: A Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices in Hospitality | By Evan Rosenblum (Hospitality Net)
Over the past few years, hoteliers have been hard at work trying to grow their online marketing revenues. Using techniques like website design, search engine optimization, paid search marketing and email blasts, many have been very successful. However, with all of the new Internet marketing channels now available (ie. Consumer Generated Media, Meta Search) many hoteliers find themselves at a ...
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