SEO News: Educate Your Team: SEO Isn't Voodoo (Search Engine Land)
In a recent project document floated my way, everyone's role was listed with many sections explained in extreme detail—programmers were given explicit instructions on expected functionality, designers were shown painstakingly built visual mockups... and the section for search said, "Duane to cover SEO." Basically, "Oh Shaman of search, work your mystical powers to great effect on traffic and ...
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