SEO News: Needs Assessment: Key 1st Step For Successful Search Marketing (Search Engine Land)
My last article, How To Structure an In-House SEO Team , stated that once business goals and KPIs are established, in-house marketers must conduct a needs assessment for both the in-house search team and the Web site. Your Search Engine Marketing Needs Assessment Report (SEMNAR) is the anchor for future in-house search projects, specifying the resources needed to accomplish your search ...
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