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SEO News: Report: Don't Buy AdWords, Focus On SEO (Search Engine Land)

Over the weekend, with the sensational headline "Search & Destroy," the New York Post wrote up the forthcoming results of an "audit" from UK-based Internet Search Metrics (also called Internet Search Management). The Post article says the audit, which is not yet released, argues that the spending on paid-search is often unjustified and that more resources should be devoted to optimization. ...

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