This is a shout out to everyone involved in SEO who keeps up with the latest trends. Has anyone heard about the -30 penalty? I was just reading about it in an SEO forum. Apparently there isn't much known about WHY it is applied, but they say it works like this: if your webpage is currently riding at #2 for a certain keyword term, it will abruptly be dumped to 32 in the Google rankings, losing 30