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SEO News: Simplifying SEO - Five laws of effective search engine optimisation (e-Consultancy)

Alan Eustace, a Google VP of search engineering, announced last year that there are now over 200 signals that Google uses to determine document relevance for a searcher. Unfortunately, he didn’t go on to explain them all… :) With this number of factors and constantly updating algorithms, it’s tricky when I want to explain to a site owner when training or consulting which really ...

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