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SEO News: Conversion Rate Optimization, Part 1: Google Takes the Leading Role (ISEDB)

Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization (SEO). After all, you can’t make a sale if visitors aren’t reaching your site. However, as the web marketplace grows exponentially more competitive, attention among webmasters and site owners has turned to conversion optimization – converting site visitors to ...

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