Web Analytics and Tracking News:
Yahoo Buys BlueLithium to Beef Up Ad Reach (E-Commerce Times)
In its first major move since cofounder Jerry Yang returned to the CEO's chair, Yahoo will buy online ad network BlueLithium, a firm that uses online behavioral tracking to help advertisers reach specific consumers at defined times. The Web portal said it would pay $300 million in cash for the firm, which it says is one of the fastest-growing online ad networks.
read more...
Related News
- Yahoo Sells off Comparison Shopping Arm Kelkoo (PC World via Yahoo! News)
Yahoo News - Outside the Box: It's time to reframe the Yahoo debate (Market Watch)
Yahoo News - Why is Yahoo peddling old plug-ins? (CNET)
Yahoo News - Update on the AOL-Yahoo Deal: Like Trying to Catch a Falling Knife (AllThingsD Online via Yahoo! Finance)
Yahoo News - Yahoo Sells European Shopping Site Kelkoo (Computer Business Online via Yahoo! UK & Ireland News)
Yahoo News - It's time to reframe the Yahoo debate (MENAFN)
Yahoo News - If only Yahoo would listen to Kara Swisher, she might stop emailing me [Yahoo] (Valleywag)
Yahoo News - How Liberty Media Could Move On Yahoo! (Forbes)
Yahoo News - Industry Moves: MSN Does More Reorg; Portal Remains A Mystery (paidContent.org via Yahoo! Finance)
MSN News - Bono Is Jumping Into The Digital Music Business (paidContent.org via Yahoo! Finance)
MSN News - Yahoo sells European shopping service after Microsoft buys one (BetaNews)
Yahoo News - (AFX UK Focus) 2008-11-19 07:33 UPDATE 1-Korea c.bank buys bonds to keep cash flowing (Interactive Investor)
SEO News - Health Search Provider HealthCare.com Buys Online Ad Firm BrokersWeb (CBS News)
Search Engine Advertising News - Microsoft buys startup to boost Web, mobile services (InfoWorld via Yahoo! News)
MSN News - Microsoft Buys Startup to Boost Web, Mobile Services (PC World via Yahoo! News)
MSN News - Microsoft buys startup to boost Web, mobile services (InfoWorld via Yahoo! News)
MSN News - Ballmer Rules Out Yahoo, Facebook Buys (WebProNews)
Yahoo News - Washington Post Buys A Search Engine Marketing Firm (Search Engine Land)
SEM News - Washington Post buys search engine firm (bizjournals.com via Yahoo! Finance)
Search Engine Advertising News - Google buys instant-message startup Jaiku (Reuters via Yahoo! News)
MSN News - Yahoo gets U.S. OK to buy ad firm BlueLithium (NDTV Profit)
Yahoo News - FTC Okays $300 Million Yahoo-BlueLithium Merger (paidContent.org via Yahoo! Finance)
Yahoo News - Yahoo gets approval to buy ad firm BlueLithium (ZDNet)
Yahoo News - Yahoo gets approval to buy ad firm BlueLithium (CNET)
Yahoo News - Yahoo gets approval to buy ad firm BlueLithium (CNET)
Yahoo News - Yahoo gets approval to buy ad firm BlueLithium (Addict 3D)
Yahoo News - Major Internet Companies Trade Mixed, Yahoo Gains After Saying It Will Buy BlueLithium (Canadian Business)
Yahoo News - Yahoo pays $300m for BlueLithium (Financial Times)
Yahoo News - Yahoo! Announces Agreement to Acquire BlueLithium (EContent Magazine)
Yahoo News - Yahoo Buys Advertiser BlueLithium for $300M (AnandTech)
Yahoo News - Yahoo Adds More Beef to Top Searches Report (TechNewsWorld.com)
Yahoo News - Yahoo Beefs Up Online Publishing Consortium With 17 More Newspapers (E-Commerce Times)
Yahoo News - Yahoo! Beefs Up IM Client with Messenger 9.0 (PC Magazine via Yahoo! News)
Yahoo News - Yahoo beefs up searches (San Jose Mercury News)
Yahoo News - Yahoo Buys BlueLithium to Beef Up Ad Reach (E-Commerce Times)
Yahoo News - Web marketing firm beefs up search services (BizJournals)
SEM News - Web marketing firm beefs up search services (bizjournals.com via Yahoo! Finance)
SEM News - Yahoo Beefs Up Target Advertising Tools (PC World)
Yahoo News - Yahoo beefs up target advertising tools (Reuters via Yahoo! News)
Yahoo News - Microsoft, Sun Microsystems Reach Deal to Boost MSN (HispanicBusiness.com)
MSN News - RightNow Focuses on Customer Outreach With Syndication Widget (E-Commerce Times)
Web Analytics and Tracking News - Students reach up and out (Toronto Star)
MSN News - Microsoft extends its reach to the Web, while protecting software (International Herald Tribune)
MSN News - Internet portals reach out (The Philadelphia Inquirer)
MSN News - Global Reach Becomes SmarterTools Reseller (Marketwire via Yahoo! Finance)
Web Analytics and Tracking News - Local Advertising Firm ReachLocal Receives a Big $55.2 Million Round (paidContent.org via Yahoo! Finance)
MSN News - Local Advertising Firm ReachLocal Receives a Big $55.2 Million Round (paidContent.org via Yahoo! Finance)
MSN News - Visto Extends Reach of Its Mobile Messaging Platform (PR Newswire via Yahoo! Finance)
MSN News - Yahoo Buys BlueLithium to Beef Up Ad Reach (E-Commerce Times)
Yahoo News - Yahoo Calls Dibs on T-Mobile Handset Search (E-Commerce Times)
Search Engine Advertising News - YouTube Finds Revenue Model Right at Home (E-Commerce Times)
Search Engine Advertising News - The Search Engine Marketing High-Wire Act (E-Commerce Times)
SEM News - Google Settles Book Search Suits for a Song (E-Commerce Times)
SEM News - Russians Nix Google Ad Deal (E-Commerce Times)
Search Engine Advertising News - Whooping It Up: Woopra Crashes the Web Analytics Party (E-Commerce Times)
Web Analytics and Tracking News - ubExact Gives Search a Little More Personality (E-Commerce Times)
Search Engine Advertising News - Yahoo Gears Display Ad Engine to Home In on Targets (E-Commerce Times)
Search Engine Advertising News - Yahoo Gears Display Ad Engine to Home In on Targets (E-Commerce Times)
Yahoo News - RightNow Focuses on Customer Outreach With Syndication Widget (E-Commerce Times)
Web Analytics and Tracking News - Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search (Centre Daily Times)
SEM News - dBase Media Boosts Brand and Direct Marketing Campaigns with LookSmart (Centre Daily Times)
SEM News - iWebTrackâ„¢ Running Free* Premium Web Tracking Plan Promotion (Centre Daily Times)
Web Analytics and Tracking News - KickApps Announces Series C Funding (Centre Daily Times)
Web Analytics and Tracking News - U2, Coldplay, John Legend help launch (RED)WIRE (Chicago Sun-Times)
MSN News - Local.com® to Present at Search Engine Strategies Chicago (Centre Daily Times)
SEM News - Yahoo blamed on Kelkoo sale (Financial Times)
Yahoo News - Footnotes (New York Times)
MSN News - ecomii Recognized as a Leading Green Lifestyle Destination; Launches Several New Expert Blogs at www.ecomii.com/blogs (Centre Daily Times)
MSN News - Yahoo blamed on Kelkoo sale (Financial Times)
Yahoo News