Web Analytics and Tracking News:
Online Preference Engines: Boon or Bane? (E-Commerce Times)
In the good old days -- say, oh, 10 years ago -- you knew exactly where to go when you wanted to know which movie to see that night. You'd ask a friend whose opinion you trusted. These days, though, online retail preference engines help users find what they think they want to read, listen to or watch.
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