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Apple Leads by Default in Computer Industry Customer Satisfaction (E-Commerce Times)

Apple Computer leads all other PC makers in customer satisfaction, but the reason for its lead may not be very satisfying for Steve Jobs and other executives at the Cupertino, Calif.-based company. Simply put, it's not that Apple is a dazzling performer in terms of customer care, but that the other computer manufacturers are almost uniformly dismal in that realm.

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