Web Analytics and Tracking News:
Yahoo buys online analytics ad marketing firm for $300m (eyefortravel.com)
BlueLithium, a venture capital-backed company based in San Jose, California, serves up ads to 145 million unique visitors a month, the companies said, citing data from online measurement firm comScore Inc. It provides tracking technology, known as “behavioural targeting”, that identifies web surfers with particular interests so the ads they see will be more interesting to them.
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