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Web Analytics and Tracking News:
Small to Medium Enterprises: The Growth Market for Web Advertising (SeekingAlpha via Yahoo! Finance)

Jeff Molander submits: Web analytics platforms [i.e. Omniture , WebTrends, Fireclick and Google Analytics ] have quickly morphed into sophisticated marketing measurement packages that help marketers track campaign ROI [return on investment ] and monitor KPIs [key performance indicators ] across multiple Web and [in fact ] off-line marketing channels.

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