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Web Analytics and Tracking News:
Depending on tracking method, site data varies (The Charlotte Observer)

In adding Internet reach to their audience metrics, newspaper companies insert themselves into a messy debate common in e-commerce: How best to measure Web traffic to their sites? Making the situation more chaotic for publishers are the ground rules agreed to this year by the industry trade group, the Newspaper Association of America, and its key independent marketing watchdogs -- the Audit ...

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