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Gottschalks Selects Harte-Hanks for Multichannel Marketing Strategy and Comprehensive Database Marketing Solutions (PR Newswire via Yahoo! Finance)
Gottschalks, Inc. , a Western U.S. regional department store chain, and Harte-Hanks , a worldwide direct and targeted marketing company, today announced that Gottschalks has selected Harte-Hanks to implement a multi-channel marketing strategy to gain a better understanding of its customers and improve the execution and measurement of its marketing efforts.
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