Web Analytics and Tracking News:
iPost Integrates With Omniture SiteCatalyst(R) to Help Businesses Target & Increase Return on Email Marketing Campaigns (Marketwire via Yahoo! Finance
iPost, provider of strategic email solutions, announces its integration with Omniture SiteCatalyst® via the Omniture Genesis integration platform in a move that will help companies consolidate their email and web analytics programs into a unified marketing effort. Using Omniture Genesis, iPost clients can optimize email campaigns based on such behavioral attributes as conversion rates and ...
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