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Web Analytics and Tracking News:
Alibris, Petco share insights on managing analytics data (InternetRetailer.com)

While online retailers deal with more data than ever related to customer activity both on and off their own web sites, they must learn to manage and disseminate that flood of information to suit their business goals, experts at e-retailers Alibris and Petco Animal Supplies Inc. said on a conference panel last week moderated by research and advisory firm Forrester Research Inc.

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