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SaaS Marketing Automation Application Establishes Accountability of Sales to Marketing (Business Wire via Yahoo! Finance)
SANTA CLARA, Calif.----Market2Lead, a provider of software-as-a-service B-to-B automated marketing solutions that accelerate demand and revenue growth, announced today that its new fall 2007 release is the first such application to enable marketing departments to establish sales department accountability for what happens to actionable, qualified leads.
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