Web Analytics and Tracking News:
Barclays Banks on WebTrends for Enterprise-wide Web Analytics (Business Wire via Yahoo! Finance)
LONDON----WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced that Barclays PLC, one of the largest financial services companies in the world, has adopted WebTrends Analytics 8 to measure campaign conversion, drive sales and revenue, and improve the overall online customer experience.
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