Web Analytics and Tracking News:
One-Screen vs. Multi-Step Booking Engine for Your Hotel Website | By Max Starkov and Jason Price (Hospitality Net)
Over the past several years a number of online booking engine vendors have launched different versions of a one-screen booking engine (as opposed to the traditional multi-step booking engine –see Marriott.com, Expedia.com, etc). The one screen booking engine is often presented as the latest cutting edge technology that immensely increases the conversion rates on a property website. Hoteliers are
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