Web Analytics and Tracking News:
The Path to E-Commerce Gold: A Transparent Customer Experience (TechNewsWorld.com)
Once a consumer has committed to a purchase of a particular brand and model of product, maximizing the momentum of his Web research and purchase experience is a great opportunity and challenge for a manufacturer. Best practices have found that as consumers are searching online, if 100 people arrive at a manufacturer's Web site, 10 or 12 of them might buy directly from the manufacturer if that ...
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