Web Analytics and Tracking News:
Measuring Results from Marketing Spend in Hospitality: Using Metrics and Analytics for Quantifiable Results | By Max ... (Hospitality Net)
Marketing is all about results. Unlike offline marketing, we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. There is no medium that allows tracking like the Internet does, yet in hospitality, we didn’t adopt these tracking technologies as soon as they were available. Instead we relied on cheap or free analytical tools to provide us ...
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