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Gottschalks Selects Harte-Hanks for Multichannel Marketing Strategy and Comprehensive Database Marketing Solutions (FinanzNachrichten)
FRESNO, Calif. and SAN ANTONIO, Sept. 26 /PRNewswire-FirstCall/ -- Gottschalks, Inc. , a Western U.S. regional department store chain, and Harte-Hanks ( Nachrichten ), a worldwide direct and targeted marketing company, today announced that Gottschalks has selected Harte-Hanks to implement a multi-channel marketing strategy to gain a better understanding of its customers and improve the execution ...
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