Web Analytics and Tracking News:
You need analytics, but which tool? (dmnews.com)
A recent headline proclaiming Google Analytics as “simple, powerful and won’t cost you” is correct ... partly. And only for certain Web sites. Though the tool has the horsepower to back up the quoted statement, this “woman behind the curtain” will tell you that the level of complexity and functionality of your site is the determining factor to how simple, powerful and cost-free the tool would be
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