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Swinton Insurance Picks SAS to Grow Customer Base (Centre Daily Times)
Swinton, the UK's leading high-street insurance retailer, will use SAS to help acquire new customers and increase market share through improving marketing campaign effectiveness. SAS, the leader in business analytics, will enable Swinton to create and automate more timely and targeted campaigns to attract new and lapsed customers, supporting its aim to become the leading retailer in the personal ...
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