Web Analytics and Tracking News:
Nielsen Launches Commercial Tracking System (Broadcast Newsroom)
NEW YORK, Sept. 10 /PRNewswire/ -- The Nielsen Company announced today the launch of a new web-based commercial tracking system, KeepingTrac, which for the first time, enables clients to know whether their commercials ran the previous day according to their media plans. Until now, clients typically had to wait weeks for a report on commercial airings.
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