Web Analytics and Tracking News:
New Veronis Suhler Stevenson Forecast: Shift to Alternative Media Strategies Will Drive U.S. Communications Spending ... (PRWeb)
Research Findings: Total communications spending expanded at a CAGR of 5.9% in the 2001-2006 period to a record $885.2 billion, driven by strong gains in alternative advertising, marketing, and institutional spending; While consumer media usage dipped 0.5% in 2006, institutional time spent with media increased 3.2%, according to the first-ever analysis of business media usage patterns; Overall ...
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