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Five Steps To Creating Targeted And Engaging Online Experiences (RetailSolutionsOnline)
eTail 2007 Conference - Search engine marketing has helped redefine the marketing landscape, as millions of dollars pour into keyword buys daily. But more often than not, keyword-driven advertisements serve up generic offers, content, and experiences to users once they land on a brand's website. As a result, marketers are missing a prime opportunity to deliver targeted experiences that help ...
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