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Yahoo News: Yahoo Addresses Concerns Over New Search Ad Pricing Model (Search Engine Roundtable)

I had a chance this afternoon to speak to Yahoo! about my Concerns Over Yahoo!'s New Quality Based Pricing . In short, I rationalized that since Yahoo! is using an advertisers (in aggregate form) conversion rate to decrease the price they pay per keyword. They can then logically use the same data to increase an advertisers bid. I am glad to report that after speaking with Yahoo! about this, ...

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