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Yahoo News: Yahoo's New Quality Based Pricing Looks at Conversion Rates (Search Engine Roundtable)

Yesterday, I reported at Search Engine Land the launch of Quality-Based Pricing . In short, Yahoo will now begin to give advertisers a percentage discount, based on the ad's quality. What makes up the quality of the ad? Yahoo told me, "publisher conversion rates, traffic source and implementation type." Now this is not live across all keywords yet, but will be in a few months. When Yahoo ...

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