Yahoo News: Yahoo! Expanded Match Confuses Advertisers (Search Engine Roundtable)
On a Search Engine Watch Forums thread, AussieWebmaster asks if any advertisers have noticed an increase in impressions but a decrease in conversions. He believes that there is some "serious" expanded matching going on, especially as he found this tidbit at Yahoo's Search Marketing Help Section : The Advanced match type displays your ads for a broader range of searches relevant to your ...
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