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Yahoo News: Two Logical Paths To Targeted Marketing: Google And Yahoo (Seeking Alpha via Yahoo! Finance)

Trade Radar Operator submits: Yahoo has been attempting to move toward what some advertisers regard as the ultimate manifestation of marketing: ads tailored to the individual. With the announcement of its SmartAds product, Yahoo is claiming that it can target narrower groups of individuals and target ads more directly to the characteristics of [... ]

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