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Yahoo News: Yahoo's ROBO Study: Search Has Big Impact On Offline Purchases (Search Engine Land)

Earlier this week, Yahoo released the results of a major study of online advertising and consumer retail purchase behavior. Conducted in conjunction with comScore between April, 2006 and January, 2007, the study sought to quantify "the impact of search marketing and display advertising on consumer shopping behavior and the in-store sales of major retailers." It measured the influence of paid ...

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