Yahoo News: Yahoo acquires behavioral ad firm for $300 million (ZDNet)
San Jose-based BlueLithium specializes in the fast-growing market for technology that tracks consumer behavior. Yahoo has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market. BlueLithium is a three-year-old San Jose, Calif.-based...
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