Yahoo News: Adobe, Yahoo Pair Up For PDF Ads, Launch Beta Includes Wired, InfoWorld (paidContent.org via Yahoo! Finance)
Yahoo is powering a new ad product for Adobe PDF, a beta service for publishers launching overnight. The idea: offer publishers the chance to include contextual, text-based ads next to PDF-based content and give advertisers in Yahoo's network a new channel with a web-like ability to track ad metrics. For readers, it could open access to PDF-based content that has been limited to paid ...
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