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Yahoo News: Yahoo Responds To QBP Conspiracy Theories (WebProNews)

Yahoo Search Marketing recently switched to a quality-based pricing model, which could lower costs for advertisers. Some people saw Yahoo's pricing model switch as one that might be a little less beneficial to advertisers as well as the site publishers who could receive less revenue from Yahoo ad clicks. On the advertiser side, some fretted Yahoo had its best interests in mind, at their ad ...

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