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Yahoo News: Yahoo Says Advertisers Should Tap Users Passions (WebProNews)

Advertising that reaches into consumer's passions is likely to result in greater online engagement and brand loyalty according to a new study from Yahoo and MediaVest, "Passionistas: The New Empowered Consumers." The study found that highly engaged consumers dubbed "Passionistas" are much more likely than average consumers to create and share content online about their passions and the ...

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